Interactive digital signage and video wall technology empowers viewers by giving them control of what they are viewing. Engagement, retention and emotional connection soar with user interactivity. This is what iC4K technology delivers and is an effective surrogate for direct conversation. The type of control is also important. Given a choice, people will turn a knob or push a button up to 82% more often than they will touch the glass of a large display.  Content creation and programming is only limited by imagination.